On Tue, 11 Jan 2005 22:04:32 GMT, dame_zumari@yahoo.com (Louise
Bremner) brought down from the Mount tablets inscribed:

>Ken Yasumoto-Nicolson <ken_nicolson@hotmail.com> wrote:
>
>> On Tue, 11 Jan 2005 08:46:55 GMT, dame_zumari@yahoo.com (Louise
>> Bremner) wrote:
>> 
>> >On another newsgroup, someone asked me about this cooking oil
>> ><http://www.enovaoil.com/>, but I can't remember ever seeing it in the
>> >stores, despite the claim in <http://www.enovaoil.com/faq.asp> that:
>> >"...the best tests have been done by millions of Japanese shoppers since
>> >1999. They've made Enova oil (sold as Healthy Econa Cooking Oil) the
>> >number one premium cooking oil in Japan." 
>> >
>> >How could I have missed it?
>> 
>> One of the ads for it on telly annoyed me ...
>
>I tend to find something else to do when the ads come on--or I'm
>time-shifting anyway.
>
>> ... shows an oyaji looking lovingly at a tonkatsu resturant, but the
>> voice-over says he can still enjoy the food he loves at home without
>> cholestoral worries - cut to home and he's eating ebi fry!
>
>Uh.... Yes, I suppose that could make sense... sorta....
>> 
>> Does it actually claim to be less fattening somehow, or is it just
>> high in poly-unsaturates or whatever is in vogue these days?
>
>There's something on the site about it being perfectly digestible
>(unlike those fat analogs that pass straight through) but is not
>assimilated by the body. That in itself sounds contradictory to me.

Here lately I'm in the summer of 1944 on my Old Time Radio listening,
and the sponsor of "Vic and Sade" (a truly bizarre show) was Crisco
Vegetable Shortening. Their tag line was (and may still be, for all I
know) "It's digestible".

For quite a while I thought to myself, ""Well, of course it is,
asshole". But then I got to thinking if they had to point it out, then
it must mean they were trying to capture market share of some
previously prevalent sort of product which must have caused some
gastric problems for some folks. At least enough folks that the "It's
digestible" pitch alone was supposed to capture their hearts, minds,
and food dollars. All I can guess is that it must have been lard.






--

Michael Cash

"I am sorry, Mr. Cash, but we are unable to accept your rap sheet in lieu of
a high school transcript."

                                Dr. Howard Sprague
                                Dean of Admissions
                                Mount Pilot College