New JT Ad Campaign Idea - Fags & Ryokucha?
I see this on the BBC:
http://news.bbc.co.uk/1/hi/health/3125469.stm
More on green tea being good for cancer blocking, so since Japan
Tobacco is also into the soft drink business, surely there's
cross-promotion possibilities here?
BTW, I remember hearing somewhere that the Morning Set was invented in
Osaka, but originally it was a cup of coffee and two fags. Replace the
drink with green tea, et voila, the perfect Salaryman breakfast.
I jest of course, but this is Japan, so...
Ken
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