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    <TD class=px15 width=400><B><BR>This is a ground-breaking marketing scheme 
      to uncool Nike. If it succeeds, it will set a precedent that will 
      revolutionize capitalism. <BR></B></TD>
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    <TD align=middle><BR><BR><IMG height=333 alt="" 
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    <TD class=px15 width=400><B>For years, Nike was the undisputed champion of 
      logo culture, its swoosh an instant symbol of global cool. Today, Phil 
      Knight's Nike is a fading empire, badly hurt by years of "brand damage" as 
      activists and culture jammers fought back against mindfuck marketing and 
      dirty sweatshop labor.<BR><BR>Now a final challenge. We take on Phil at 
      his own game - and win. We turn the shoes we wear into a counterbranding 
      game. The swoosh versus the anti-swoosh. Which side are you 
      on?<BR><BR>Adbusters has been doing R&amp;D for more than a year, and 
      guess what? Making a shoe - a good shoe - isn't exactly rocket science. 
      With a network of supporters, we're getting ready to launch the 
      <I>blackSpot</I> sneaker, the world's first grassroots anti-brand. You can 
      help launch the <I>blackSpot</I> revolution.<BR><BR>THE BIG 
      QUESTION:<BR>Is it possible to take Phil Knight's billion-dollar marketing 
      momentum and, in a quick judo-like move, slap him onto the mat with the 
      power of his own PR thrust?<BR><BR><A 
      href="http://blackspotsneaker.org/02/">OUR KICK-ASS MARKETING 
      STRATEGY&gt;&gt;<BR></A><BR></B></TD>
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