Eric Takabayashi wrote:
> "John W." wrote:
>
> > ... but I can see why it puts a smile on their faces.
> >
> > There's a lovely photo on the front of Mainichi online; probably
won't
> > be there past today, but there's some in their photo journal at:
> >
> > http://mdn.mainichi.co.jp/photojournal/07.html
> >
> > The caption:
> >
> > An employee from Matsushita Electric Works Ltd. exercise atop the
> > company's horseback riding exercise machines 'Joba' in Tokyo.
> >
> > I've ridden horses a lot in my life, and you do get sore muscles,
but I
> > wouldn't call it exercise.
>
> Then you would have been even more surprised a few years ago, when it
> first come out, and cost about a quarter of a million yen.
>
> I've seen it in action at the electronics shop, as well as seen
> advertisements and the in store brochure. You'll notice it is made
"for"
> women.

I think it was made for men. At least in a manner of speaking.

John W.