"Kevin Gowen" <kgowenNOSPAM@myfastmail.com> wrote in message :

> I think that is a bit of apples and oranges, given that the labor and beef
> content of a Big Mac are domestic,

Ah yeah ? The bigmacs in my shotengai have a domestic content ? They use
Japanese beef, Japanease flour and sewing-machine oil ( to make the bun),
Japanese pickles, Japanese trees (to make the package) ?

> Your father's study doesn't seem to take over/undervaluation against the
> euro into account.

My father's what ? Study ?... er, I call that a "parodie", in
eigo...."parody" or "mockery".  Usually people get the hint and stop
comparing pears and apples.

When you base your evaluation on bigmac, you assume everybody does or should
live like an American. That's an everyday item in the US, but most people on
earth have never eaten a bigmac in their life (that includes my father and
at least 90% of the Chinese).
All your comments about imported (or not) ingredients, about labor,
standardisation or not...have the same ethnocentric bias. There are
countries in the world that are not organised like the US, there are other
ways of life. Yes, they dare being different !

And well, that magazine couldn't have chosen a worst example than mcdo,
given their practices on most foreign markets (dumping, "ignorance" of local
work legislation,  etc...).

CC