Re: What's in a name? Shimano? Deore? Sora? Tiagra?
"Sheldon Brown" <captbike@sheldonbrown.com> skrev i melding
news:42B9913E.6050602@sheldonbrown.com...
> Dale Benjamin wrote:
>
>> I have a Shimano Deore front Deraileur on my bicycle. I wanted to
>> get a Sora
>> for the back, but the authorized dealer here didn't have any with
>> long cages, I
>> got a Tiagra instead.
>
> You're better off, the Sora rear derailer is kinda cheesy, with
> major plastic structural parts.
>
>> Names. It makes me wonder sometimes. Being an uneducated sort of
>> lout, I don't
>> have a clue. All Japanese stuff, of course.
>>
>> What does "Shimano" mean in Japanese, anyway? Something like
>> "International
>> Harvester", maybe, or just the name of one of the early investors?
>
> Shimano is the family name of the founder and the current owners of
> the company.
>
>> How about Deore, Sora, Tiagra, what's the translation?
>
> Those are all made up names, not unlike Sony, Walkman, Corolla,
> Camry and the like. The Japanese often have difficulty coming up
> with English-like brand/model names that make any sense.
>
> I believe Deore is supposed to mean "golden" due to its similarity
> to that term in several romance languages. (D'or in French, d'oro in
> Italian, something similar in Spanish.)
>
> Shimano often uses trendy terms chopped apart and stuck together.
>
> "Exage" was made by grafting "excelence" "new age."
>
> "Ultegra" derives from "ultimate" and "integrity."
>
> I have little doubt that Tiagra was derived from a popular
> pharmaceutical that was very much in the news at the time (and is
> now in all of our email mailboxes.)
>
> Sheldon "ShelBroCo" Brown
> +---------------------------------------------------------+
> | Man does not live by words alone, |
> | despite the fact that sometimes he has to eat them. |
> | --Adlai Stevenson |
> +---------------------------------------------------------+
> Harris Cyclery, West Newton, Massachusetts
> Phone 617-244-9772 FAX 617-244-1041
> http://harriscyclery.com
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>
I am told that Honda were going to name one of their cars "Fitta".
When somebody told them what this word meant in scadinavian (yes, it`s
one of the most four-letters of all four-letters), they exchanged it
for "Jazz"..
HelgeK
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