From ENG



TOSHIBA'S NEW CANVIO STORAGE SOLUTIONS CATER TO CONSUMERS' DIVERSE
STORING AND SHARING NEEDS

Canvio 3.0 Portable Hard Drives Now Offer up to 1.5TB of Storage and
Enable Simple Transfers Between Mac and PC Without the Need to
Reformat

IRVINE, Calif. - May 15, 2012 - Toshiba's Digital Products Division
(DPD), a division of Toshiba America Information Systems, Inc., today
announced that its Canvio$(D??(B 3.0 and Canvio Basics 3.0 portable hard
drives will now offer consumers up to 1.5 terabytes of storage and
Mac compatibility, without the need for reformatting, on a select
Canvio 3.0 model. All of these offerings come equipped with USB 3.0
technology for higher data transfer speeds and enable consumers
quickly and easily store, transfer and back up their valuable data.

"We understand that consumers have choices when it comes to
computing and as a result, have varying storage needs," said
Maciek Brzeski, vice president of product marketing and development of
branded storage products, Toshiba America Information Systems, Inc.,
Digital Products Division. "With our newest Canvio 3.0 portable
hard drives, consumers can easily swap data between Mac and PC
devices, eliminating the hassle of reformatting to work the way they
want."

Canvio 3.0: Easy to use and complete backup solutions

Toshiba's Canvio 3.0 is a stylish and portable storage device that
addresses a variety of storage needs. Featuring up to 1.5TB of
storage, the Canvio 3.0 has the capacity to back up consumers' entire
computer systems and data transfer speeds are now faster than ever
with the inclusion of USB 3.0 technology. Additionally, the 1.5TB
solution includes a NTFS driver for Mac computers that allows users to
easily swap data between Macs and PCs without having to reformat the
drive.

The Canvio 3.0 also comes equipped with software that provides file,
folder and full system back-up and recovery. Users can run a full
system backup and file/folder backup simultaneously, as well as
pre-set their back-up sessions using an easy scheduling feature. It
also offers a free 30-day trial for its Cloud-enabled back-up
feature.

To ensure maximum data protection, the Canvio 3.0 has a unique
internal shock sensor and ramp loading technology to safeguard
consumers' valuable data against accidents and drops. Available in a
variety of colors, including black, silver, white, red, blue and
green, this storage device is the perfect marriage between style and
powerful data protection.

Canvio Basics 3.0: Simple add-on storage in a box

The Canvio Basics 3.0 is Toshiba's simplest storage solution. There is
no software setup necessary and the device is ready to use right out
of the box, allowing users to simply plug it into their PC and start
saving their digital files. The Canvio Basics 3.0 offers up to 1.5TB
of storage and supports USB 3.0 for rapid transfer speeds. Similar to
the Canvio 3.0, the Canvio Basics 3.0 is also equipped with a special
internal shock sensor and ramp loading technology to protect
consumers' files against accidents and drops.

Pricing and Availability

Pricing for the Canvio 3.0 line will range from $119.99 MSRP[ii] to
$199.99 MSRP. The 1.5TB solution, which includes the NTFS driver for
Mac compatibility, will be available for $199.99 MSRP, while the 1.0TB
offering will be available for $149.99 MSRP, the 750GB will be
available for $129.99 MSRP and the 500GB will be available for $119.99
MSRP.

Pricing for the Canvio Basics 3.0 line will range from $109.99 MSRP -
$180.99 MSRP. The 1.5TB solution will be available for $189.99, the
1.0TB will be available for $139.99 MSRP, the 750GB will be available
for $119.99 MSRP and the 500GB will be available for $109.99 MSRP.

All of these products will be available in select retail locations and
on ToshibaDirect.com in early June 2012.