Re: What's in a name? Shimano? Deore? Sora? Tiagra?
<snip)
> of lawyers who will claim there is. So we get gibberish like Haagen-Dazs,
> Acura, Wellbutrin, etc. Rockshox chose "Judy" because they thought it was
> unlikely it was already being used for a bicycle product.
>
> It all seems so stupid, but it's arguably more imaginative than naming
> everything after Greek/Roman mythology, or some nerd-assed numbering scheme,
> like the Germans do with their cars.
>
> Matt O.
Or lame-ass marketing-developed names like the Oldsmobile Achieva (for
those who need to prop up their egos) or the aptly named AssTek (or is
that Aztek?) whose aesthetic is the real failure.
I could go on....
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